Robert Rooks is the CEO of REFORM Alliance and one of the premier criminal justice campaign operatives in the country. His work in the political and legislative arena over the past two decades has achieved landmark wins in criminal justice reform.
Prior to joining REFORM, Robert was co-founder and Vice President of Alliance for Safety and Justice (ASJ), where he led state-based advocacy strategies and campaigns across the nation. In 2019, Robert established the Campaign Academy for Safety and Justice as a place for justice reformers, especially people of color and those directly impacted by crime and/or incarceration, to develop campaigning skills at the highest level.
Grounded in his personal experience of growing up in a community impacted by violence, his work to create trauma recovery centers for victims of violent crime has led to the opening of these centers across the country. Through his work with Crime Survivors for Safety and Justice (CSSJ), Robert has helped to build a powerful constituency of crime survivors nationwide who are creating healing communities to advocate for policies that prevent crime and better support survivors.

Previously, Robert was the Organizing Director for Californians for Safety and Justice. Robert previously served as the Criminal Justice Director for the NAACP. Robert also served as an adjunct professor at the University of Connecticut School of Social Work and St. Joseph’s College, and at Central Connecticut State University. Robert and his wife reside in California and are raising three young boys.