When Jerron “Jay” Jordan accepted the Vice President of Community Engagement role on REFORM Alliance‘s new Executive Leadership Team, it wasn’t just a career move—but a return to family and a recommitment to a cause he’s long championed.

Jordan’s ties to REFORM run deep, tracing back to the organization’s roots. Before REFORM’s official launch in 2019, he was connected to the mission through his wife, Carmen Perez, and organization CEO and longtime friend Jessica Jackson, who co-led the “Free Meek Mill” campaign after the rapper’s highly publicized probation violation in 2017.

The injustice against Meek inspired leaders like Michael Rubin, Jay-Z, and Robert Kraft to create the REFORM Alliance, aiming to transform probation and parole from pathways back to prison into real avenues for success. Since 2019, REFORM has passed 20 bipartisan bills across 12 states, creating pathways for over 850,000 people to exit the justice system.

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